For nearly 25 years, researchers from the University of Michigan have followed the lifestyle habits of a group of 3,000 Generation X adults — men and women born between the years 1961 and 1981. The latest report [PDF] based on the ongoing study focused on Gen Xers and food, and found that this generation is a lot more conscious about food — especially the men — than their predecessors were. The data collected as part of the Longitudinal Study of American Youth found that Generation X adults spend more time shopping and cooking food, watching cooking shows on TV and talking to their friends about food or cooking. “Generation X adults view life as a smorgasbord and have a little bit of everything in terms of food,” says study author Jon Miller, the director of the International Center for the Advancement of Scientific Literacy in the Institute for Social Research at the University of Michigan. (MORE: Working Moms Multitask More Than Dads — and Like It Less) Gen X men are more involved in all aspects of meal preparation — from grocery shopping to cooking — than their fathers were. These men spend more time in the kitchen than their dads did, cooking about eight meals a week and buying groceries more than one a week. “Men have fun in the kitchen,” says Miller. “I was surprised by how often they shop and cook. If men just happened to wander into the kitchen and make something, that makes more sense, but when you buy into the whole process, then you’re into it. Clearly they are into it.” Gen X men also watch cooking shows and read magazine articles on cooking just as much as women do. “Males overall get something different out of watching cooking shows than women because I don’t think men have as many cooking skills acquired young at their parents arm. My guess is young men are still learning basic skills. They are still learning how to boil water,” says Miller. (MORE: Why Families Who Eat Together Are Healthier) The![]()
